Cleveland ? LeBron James couldn’t leave Las Vegas without making one last creative move – off the court.

Cleveland’s All-Star forward capped a glitzy few days of party hopping and hoops by teaming with Microsoft Corp.’s MSN to launch lebron.msn.com, a storybook style Web site about his life designed for kids and teens.

In addition to broadening his iconic image through his latest business venture, James is hoping the innovative Web site will motivate youngsters worldwide with positive messages of encouragement and his own story of perseverance.

“I’ve always wanted to have a place where kids can see all aspects of my personality – where I can really talk with them about where I came from, what I do, what I have achieved in my life and what my goals are,” James said in a phone interview from Las Vegas with The Associated Press.

“Kids can follow me on a day-to-day basis, and I want to inspire them.”

James’ interest in working with kids appealed to Microsoft, which first partnered with the 22-year-old last summer as one of the sponsors of his annual King for Kids Bike-a-thon in his hometown of Akron.

Microsoft recognized James’ enormous crossover appeal to a wider audience and signed him to an endorsement deal.