French fashion’s ‘little hands’ disappearing

? Lorenzo Re might just have the fashion industry’s least glamorous job.

Alone in his dusty Paris workshop, he carves, chisels and sands limewood chunks into rounded molds used to shape extravagant toques and fedoras for the likes of Dior and Chanel.

So how will the show go on when he retires? No one is sure. The 62-year-old is Paris’ last hat-block maker. He has searched in vain for an apprentice to keep his savoir-faire alive.

“I don’t even want to think about what will happen when he leaves,” said Ludovic Kornetzky, artistic director at Maison Michel. The Paris milliner makes much of its pricey headgear by stretching felt and straw over Re’s blocks. “When he retires, it will all be gone,” Kornetzky said.

The saga is now a familiar one in the rarified world of French high fashion, which is dependent on an aging pool of traditional artisans known as “petite mains” or “little hands.”

Few young people are drawn by the low-paying and fiddly work of making silk flowers and embroidery, buttons and other finishings that the multibillion dollar industry can’t do without.

Succession has become an obsession for Bruno Legeron. The fourth generation faux flower-maker’s silk blossoms adorn garments by Christian Lacroix, Emanuel Ungaro, Sonia Rykiel and Dior.

“It’s a vicious circle,” said Legeron, 50. “Because I spend my life in the workshop, I never got out to find a wife, which means I don’t have a kid and won’t have anyone to leave this place to when the time comes.”

‘Passion for this work’

Each Legeron made-to-order blossom takes up to an hour to assemble and retails for the equivalent of $39 to $133. The process has remained largely unchanged since the 18th century. His great-grandfather, Louis, rose to the top of the firm in 1880 after starting as an apprentice for its original owners.

With many of his nine employees approaching retirement age, Legeron takes on teenage interns. But the long hours – particularly leading up to fashion houses’ shows, when workers often put in more than double the 35 weekly hours laid out in French law – discourage many.

Six middle-age women sit around a table in the workshop-cum-showroom in central Paris, transforming scraps of hand-dyed pink taffeta into rose petals using a ball-tipped iron tool they heat over a candle. They then glue the individual petals to ribbon-covered stem, wrapping each with a wire to hold it in place.

“You have to have a real passion for this work, otherwise, forget it,” said Legeron.

Around him, wooden drawers burst with the fruits of his labor of love – from dainty rosebuds, their taffeta petals primly puckered, to mammoth hyacinths, with drooping petals of orange and scarlet.

Paris had hundreds of flower-makers at World War II’s end. Legeron is the last independent one. His last two competitors, Guillet and Lemarie, were bought by Chanel.

The privately owned luxury giant has become a beacon of hope for the artisans’ future: It also owns shoemaker Massaro, milliner Michel, button-maker Desrues and embroiderer Lesage.

“We had always worked with them, and it was out of the question to stop,” said Bruno Pavolvsky, president of fashion at Chanel. “Their level of quality exists nowhere else. For Chanel, it was fundamental that their exceptional savoir-faire survive.”

Ensuring a legacy

Artisans insist the buy-outs haven’t changed the way they work. It’s “a loose agreement that allows me to continue being the boss,” said master cobbler Raymond Massaro, whose father designed Chanel’s signature two-toned sandal in 1959.

“It guarantees that, even though I don’t have a successor, the business will live on,” said Massaro.

Chanel’s deep pockets allowed the company to hire an experienced Italian cobbler to be Massaro’s second in command, who will take over the atelier when he retires.

At age 78, Massaro is still at the helm and vows to remain there “until it becomes physically impossible.”

His Italian grandfather founded the workshop off Paris’ tony Place Vendome in 1894. Each of Massaro’s 10 craftsmen specialize in one aspect of shoemaking, from sculpting custom wooden lasts to carving heels out of cork to cutting and stitching the leather uppers. (Stitching is the only “mechanized” part of the process: Two turn-of-the-century Singers are used for that.)

To showcase the painstaking work of its artisans, Chanel introduced a special clothing line. Designed by Karl Lagerfeld, the collection has an annual runway show. The next is scheduled for December.

Labor of love

Under the terms of their agreements with Chanel, the subsidiaries are allowed to work for private clients and for other fashion houses.

“Chanel is smart,” said Francois Lesage, heir of the celebrated Lesage embroidery house, which joined the luxury giant’s firmament of artisans in 2002. “They want to keep other houses in the haute couture game.”

About a dozen women work in Lesage’s mazelike atelier in Paris’ scruffy 12th district. Simple jobs, like adding flash to a plunging neckline, generally take around 20 hours of work. More complicated pieces, like the trompe-l’oeil leopard skin gown made for Jean Paul Gaulthier in 1998, take upward of 500.

Unsurprisingly, labor accounts for the lion’s share of artisans’ overhead – and clients’ bills. The temptation to outsource work to emerging countries without France’s expensive labor charges can be great.

But nearly all major French fashion labels reject the idea, insisting that “Made in France” is sacred. French quality cannot be found in India or China, they say.

“What is ultimately going to save us is simply being here,” said flower-maker Legeron. “You can’t get emergency touchups from the workshop to the runway in a matter of minutes when you’re in Beijing.”