Kansas City, Mo ? So why in heaven’s name are teams still kicking the ball to the only guy in NFL history with touchdown returns in three consecutive games?

Because in the long run, squibbing a kickoff down the middle or trying to place a punt precisely out of bounds actually might be even more harmful than chasing down the shifty Dante Hall.

In a victory Sunday over Baltimore that kept the Chiefs (4-0) unbeaten, Kansas City’s 5-foot-8 return specialist pulled off a touchdown return for the third week in a row.

In the history of the NFL, where so many hundreds of quick, elusive athletes have returned so many thousands of kicks, this had never before been done.

Also for the third straight week, Hall was named the AFC’s special teams player of the week, another NFL first for the former fifth-round draft pick who struggled just to keep his job two years ago but is now the talk of football. Hall was out of town Tuesday and unavailable for comment.

“You can say, ‘Well, we’ll punt it out of bounds,”‘ said special teams coach Frank Gansz Jr. “But it’s not as easy as you think it is. Even the best punters can shank one in that situation, and then you’ve put yourself in a big hole.

“At the same time, I’m sure they’re not telling them to punt the ball down the middle of the field to this guy.”

Having the ball sail out of bounds on the kickoff is even less an option. The receiving team in that instance automatically gets the ball on its own 40. Or it can make the kicking team kick it over.

One alternative is the “squibb” kick, where the ball hardly gets off the ground and goes bouncing down the field toward the “wedge” where six or eight blockers are bunched in the middle to form a convoy for the returner.

But this, too, is dicey.

“Squibb kicks have a higher percentage of going out of bounds,” said head coach Dick Vermeil.

“And squibb kicks normally don’t go very far. They bounce around in the wedge. If it went into the wedge, we’d catch it and flip it back to Dante anyway. We would probably average a better starting field position if they squibb-kicked it than if they didn’t.”

Squibb kicks only appear to be effective, said Vermeil, who in 1969 with the Rams was the league’s first designated special teams coach.

“But the ball normally starts about the 35, and you’d like to believe your kickoff coverage team can do better.”

OK, so what’s an opponent to do?

“Really, sooner or later you’re going to have to (kick) the ball to him,” Vermeil said.

A huge factor in Hall’s success has been the blocking of the return units. Baltimore came into the game ranked No. 1 in defending against kickoffs. But the blocking was so superb on his long kickoff return, Hall had to make only one man miss, the kicker, as he sailed down field.

Linebacker Mike Maslowski actually had three different blocks on Hall’s punt return in Houston.

While striking fear into the hearts of opponents, Hall has taken the drudgery out of special teams duty in Kansas City.

“It really motivates the effort, and it adds a deeper level of confidence and belief you can be successful,” Vermeil said. “And it also makes you feel more like an important contributing part of the team.

“No matter how you preach as a coach, there is a tendency for special teams players not to believe it’s as important as the offensive or defensive snap. And it is.”

The Chiefs will take the field this week against Denver, which is also 4-0, and Arrowhead Stadium will be rocking with about 80,000 fans dreaming of a fourth straight touchdown return by the little man with the quick feet and the quick smile.

An impossible dream?

“All I know is, every time the ball gets in his hands, I say, ‘Look out,”‘ said Vermeil.