Sleeping dogs now have a luxurious place to lie.

In a hotel-industry first, Starwood Hotels & Resorts announced that its Sheraton, Westin and W hotels welcome dogs. Included with the “Pets Welcome” sign are luxurious dog beds and amenities like plush robes, doggy toys, even canine massages.

Starwood’s new dog beds are custom designed and have doggie duvets that are signature to each hotel brand. Each brand also offers food and water bowls, collars, temporary ID tags and leashes. The W hotels pet package includes a pet toy, dog treat, bone, plus — are you ready for this — turn down service and a treat on the pet’s bed at night.

“We intend to become the most dog-friendly hotel company and not just allow dogs to stay, but actually pamper them,” said Barry Sternlight, Starwood’s Chairman and CEO, and proud papa of Comet, a Jack Russell terrier and Potter, a black Labrador.