You can’t spell “ABC” without the “B” word. The Disney-owned network has fallen in love with the vulgar term, hinting at it in the title of the “GCB” and returning to form with “Don’t Trust the B—- in Apartment 23” (8:30 p.m., ABC).

If last summer’s hit “Bridesmaids” set out to prove that movies for the ladies could be just as raunchy as Judd Apatow bromances, shows like “Apartment 23” are here to say that Charlie Sheen’s character from “Two and a Half Men” has no monopoly on depressingly casual sex and crude disdain for human emotion.

”Apartment 23″ is no more saturated with illogical dirty talk and witless innuendo than “Men” or “The Big Bang Theory.” It’s just now coming from the female characters. And some find this threatening. Just last week, “Men” co-creator Lee Aronsohn went on a Twitter tear, knocking the rise of sitcoms directed at female audiences that emphasize sexually frank dialogue. His outburst resulted in a furious backlash, most notably from “Raising Hope” star Martha Plimpton. In a half-hearted apology, Aronsohn tweeted, “Women, please look up ‘irony.'”

Has a sitcom gender war erupted?

For the record, “Apartment 23” stars Dreama Walker as June, a naive newcomer to New York. Convinced that her life and career are on track, she arrives at her dream job only to see it get shut down by federal agents for fraud. Kicked out of her company apartment, she answers a roommate want ad placed by Chloe (Krysten Ritter). Only she doesn’t know that Chloe makes her living by charming new roommates, demanding first and last months’ rents and then behaving like a psychopath so that they’ll flee and leave her the money.

Without giving too much away, Chloe meets her match in June.

• Tired of watching people bid on abandoned storage lockers? Thanks to “Baggage Battles” (9 p.m., Travel), you can now watch folks attend the auction of unclaimed luggage from a Florida airport. It’s almost as exciting as it sounds.

Tonight’s other highlights

• Peter O’Toole discusses his film career “Live from the TCM Classic Film Festival” (7 p.m., TCM). His films, including “The Lion in Winter” (8 p.m.) and “Lawrence of Arabia” (11:30 p.m.), follow.

• Two hours of performances on “American Idol” (7 p.m., Fox).