As Briggs prepares to move out of Sears building, rumors heat up that Dick’s Sporting Goods will be moving in
Here’s what we know: The folks at Briggs Auto Group soon will be vacating the former Sears building at 27th and Iowa streets.
Here’s what’s likely to happen: A whole bunch of speculation that Dick’s Sporting Goods will move into the prime piece of South Iowa Street property.
Rumors of a Dick’s Sporting Goods coming to town are nothing new, but there does seem to be quite a bit of smoke with this particular batch of rumors. And you know what they say: Where there is smoke, there’s usually a kid with a half-dozen Roman candles in each hand and a package of Black Cats in his back pocket. (Actually, maybe they only say that in my neighborhood, although no one would hear it.)
The point is, there may be something to the speculation this time. Mike Neyman, general manager for Briggs Nissan, said the landlord for the Sears building has notified the auto dealership that it will need to vacate the premises by the end of the month because a new deal for the building is being processed.
Neyman said the timeline shouldn’t create a problem for Briggs, because the Nissan dealership already has moved into its new facility in the nearby Lawrence Auto Plaza, and work on the Dodge dealership is expected to be done by the end of the month. (More on Briggs’ developments in a moment.)
Multiple sources in the real estate and development industries tell me that a deal has been struck by an investment group to buy the approximately 90,000-square-foot Sears building. The same sources say that the group has a major national anchor tenant committed to the building. The strong speculation is that it's Dick’s, because the company has been scouting for locations in the city.
“Dick’s is the player here,” one source said.
The chain Hibbett Sports also has shown interest in Lawrence over the years, but it is seen as a less likely option at this location because it usually locates in far smaller buildings.
But speaking of size, it seems unlikely that Dick’s Sporting Goods would occupy all of the nearly 90,000 square feet of the old Sears building. According to press reports in other markets, store sizes for Dick’s usually are around 45,000 to 60,000 square feet.
Local real estate professionals say what is likely is that the old Sears building would be split into perhaps two or three spaces, meaning that other new retailers may be coming to the market as well.
I know there was a lot of interest in that type of concept shortly after Sears closed its store in 2012. A development group tried to buy the building at that time, with the hopes of attracting both Dick’s and Old Navy to the location. But negotiations with the Los Angeles-based real estate group that owns the property were difficult. Early last year, Old Navy closed its store on South Iowa, which was where Ross Dress for Less is now located. I’m told Old Navy, at the time anyway, still was very much interested in the Lawrence market, but needed a smaller space to accommodate a new strategic direction for the company. Whether it is still interested in the market more than a year later, I don’t know.
Once all the smoke clears, we’ll see.
All this talk of rumors can get in the way of what actually is happening. The folks at the Briggs Auto Group are nearing the end of a multimillion-dollar effort to remake the Lawrence Auto Plaza just north of 31st and Iowa streets.
Briggs Nissan has moved into its new showroom and dealership facility right at the Iowa Street entrance to the Auto Plaza. You might remember the location as the former home of the Jim Clark Dodge/Chrysler dealership.
As we previously have reported, the Nissan dealership includes an all-new 20,000-square-foot showroom building, charging stations for electric vehicles and a reconfigured lot for outdoor car displays.
By the end of the month, Briggs’ Dodge/Chrysler dealership is expected to move into its new location, which is on the western edge of the Auto Plaza, where 29th Terrace and Four Wheel Drive intersect. It is where the Nissan dealership previously was located.
Both of those projects are in addition to the Briggs Subaru dealership, which was completed last year in the Lawrence Auto Plaza. All told, improvements to the Auto Plaza by Briggs probably are near the $4 million mark at this point.
Neyman says the company recently added what it thinks will become a new South Iowa landmark: a new time and temperature sign that he says is the tallest sign in Lawrence. I haven’t seen it yet, so I don’t know exactly how big we’re talking about. But I know that the Briggs folks like the idea of having an aerial structure that draws a lot of attention. As part of the original development plan, Briggs was planning on adding a wind turbine to the Auto Plaza. Neyman said he thinks that is still in the future plans, but I don’t have any word yet on when that may happen.