The changes keep on coming in the Lawrence Internet market.

The largest Internet service provider in Lawrence has just announced that it is removing all of its usage caps from its Internet service packages, as the company changes its name from Knology to WOW! That means customers no longer will be charged for going over their usage limits, according to a press release by the company.

Englewood, Colo.-based WOW purchased Knology back in July, but it had not converted Knology over to the WOW brand until today. Signs for the company around town are being changed today, according to WOW.

But the changes related to Internet usage caps are likely to garner more attention from hard-core Internet users. The caps had generated concern among many users because customers’ standard monthly rates could rise depending on how much Internet usage they had in a particular month.

The change in the cap policy comes at a time when both private and public officials have been talking about shaking up the city’s Internet service provider market.

A city-hired consultant recently completed a report that found that current broadband offerings in Lawrence generally are “costlier, slower and more limited than in other comparable communities.” City officials had the report commissioned because they have been interested in possibly allowing private companies to have access to a growing ring of fiber optic cable owned by the city.

On the private front, Lawrence-based Wicked Broadband — formerly known as Lawrence Freenet — has made a proposal to the city to further tap into that ring of fiber. (Ring of Fiber: Johnny Cash used to sing that song in his old age.)

At their meeting tonight, city commissioners will receive a request from Wicked for low-cost fiber leases with the city, and a one-time $500,000 grant to help the company build new broadband infrastructure in the city. The request is part of a pilot project Wicked is launching to bring to one Lawrence neighborhood the same type of superfast Internet service that Google Fiber is bringing to Kansas City. If successful, Wicked Broadband wants to extend the high-speed broadband project to all of the city.

So, we’ll see what cards the folks at WOW start playing in what appears to be an increasingly competitive game in Lawrence. Consumers, I suspect, will be keeping an eye on whether the competition starts having an impact on rates.