The Texas Tech defense collapses on Kansas running back James Sims during the second overtime on Saturday, Nov. 10, 2012 at Jones AT&T Stadium in Lubbock, Texas. by Nick Krug

All season, as the Kansas University football team has piled tough loss on top of tough loss, people, both inside and outside of the program, have preached progress.

It’s one thing to see it in a 20-14 comeback loss against Oklahoma State in which the Jayhawks woke up after carving out a 20-0 hole through three quarters. It’s another to see it in a near victory against Texas, a game KU should have won. And it’s still another to see it in several first halves in which the Jayhawks remained within arm’s reach — down just six or seven points at the break — of quality opponents such as Kansas State, Baylor and TCU.

Even with all of those signs pointing in the right direction for a program desperate to shake its losing culture, never was this team’s evolution from flops to fighters as evident as last Saturday in Lubbock, Texas, where the Jayhawks (1-9 overall, 0-7 Big 12) went toe to toe with the 25th-ranked Texas Tech Red Raiders before losing, 41-34, in double overtime.

We’re not talking about giving a nice effort and hanging in there against a better team. We’re talking about seeing a you-punch-we-punch, you-score-we-score, you-dig-we-dig-deeper mentality that has been building in the KU locker room slowly and steadily throughout the season.

It wasn’t just the final score or the fact that KU actually had a lead in the first overtime that showed yet more evidence of this team’s growth under first-year coach Charlie Weis. It was the way these guys played. Tough, physical, relentless football from the first quarter to the final extra period.

Were there mistakes? Sure. Plenty of them. But the Jayhawks overcame each one and refused to let the game get away from them despite trailing 21-7 early in the second quarter with Texas Tech driving for the knockout punch.

In the world of college football, winning is the name of the game. And no matter how much the Jayhawks have improved, they continue to fall short in the area it matters most. But one of the best things about progress is that it can inspire players to continue to work hard no matter what their record is because they can see and feel the improvements they’re making. This Kansas roster is full of players like that. Young and old. And it is coached by a group of men who know how to emphasize and celebrate those steps and learn from mistakes.

During the past two seasons we heard a lot about progress but saw very little evidence that any was being made. Anyone remember the net punting brag? The Jayhawks don’t have to grasp for straws like that any longer. They still have a ways to go before they can be considered a quality team with a shot at consistently winning in the Big 12. But they are competitive. And they are getting there. They are capable of preparing a gameplan that can deliver a victory against any team just about every week. And it seems safe to say that the rest of the conference now knows that.

Although this type of season and the promise of progress is not exactly what most of these guys were hoping for, it was and is a necessary step toward turning things around.

I think the players and coaches all realize that. But none of them are content with it.

“It puts a bad taste in our mouths,” said red-shirt freshman quarterback Michael Cummings of the double-overtime loss to Tech. “We’re definitely more hungry going into next week.”

Added Weis, who spoke with pride about the toughness shown by his club last Saturday: “We were extremely motivated in this game. And I think we’ll be even more motivated for next Saturday.”

That’s when the Jayhawks will play host to Iowa State at 6 p.m. in the final home game for 23 seniors at Memorial Stadium.

Weis, on Sunday, made a plea for people to pack the house — not for him, but for those seniors who have given all they have for four or more seasons and got very little in return in terms of feel-good moments.

Filling Memorial Stadium and standing as they take the field would be a cool way to cap of their careers. Will you be there?

Before moving on to this week's examination of Iowa State, here’s one last look at everything the KU running game accomplished last weekend:

• As a team, Kansas rushed for 390 yards, the most its ever gained in a Big 12 game and the most since rushing for 418 against UAB in 1994.
  
  • Sophomore HB Tony Pierson rushed for 202 yards in the game, the most rushing yards by a Jayhawk since Reggie Duncan rushed for 227 yards against Texas Tech in 2001.
    
  • Pierson’s 69-yard run was the longest of the season by a Jayhawk and the longest since a 69-yard run by Cornish against Northwestern State in 2006.
    
  • Pierson’s 206 yards marked his third game of rushing for at least 100 yards.
    
  • Pierson rushed for 106 yards in the first half marking the third-straight week that a Jayhawk has broken 100 yards in the first half of play.
    
  • Junior HB James Sims rushed for 127 yards in the game, marking his sixth-straight 100-yard game. Sims becomes the first Jayhawk to rush for 100-plus yards in sixth-straight contests.
    
  • The two 100-yard rushers gives KU 10 games with a player rushing for at least 100 yards, which matches the school record. Kansas had two 100-yard rushers in the game for the first time since the South Dakota State game when Pierson and Taylor Cox both gained 100-plus yards.
     
  • Sims rushed for 48 yards on KU’s 63-yard touchdown drive on its first possession. He scored his seventh rushing touchdown of the year.
    
  • Sims scored two touchdowns in the game, giving him 26 in his career. It moves him within two scores of second place on KU’s all-time list (Tony Sands, 28).

• Kansas Jayhawks (1-8 overall, 0-6 Big 12) vs. Texas Tech Red Raiders (6-3 overall, 3-3 Big 12) •
— 11 a.m. Saturday, Nov. 10, Jones AT&T Stadium, Lubbock, Texas —

Opening Las Vegas Line: Texas Tech -24
Current Las Vegas Line: Texas Tech -25
Television: FSN

Three and out, with Texas Tech...

First down
After ripping off an impressive streak of victories and rising to 14th in the national polls, Texas Tech has dropped two straight, including a loss to Kansas State and last week’s late loss to Texas.

Although the Red Raiders have a 24-hour rule for how they can handle wins and losses, TTU quarterback Seth Doege said earlier this week that the loss to the Longhorns had lingered a little bit because it came down to the wire and it was the last chance for the seniors to top Texas.

“The fact that we were so close to winning the game,” Doege said when asked what hurt the most. “We had great opportunities to score touchdowns and we didn’t. We had to settle for field goals and that’s what hurt.”

Second down
Although the Red Raiders have dropped two straight, their triple-overtime victory over TCU three weeks ago made them bowl eligible for the second time in head coach Tommy Tuberville’s three seasons.

Tuberville, who was hired to replace the fired Mike Leach following the 2009 season led the Red Raiders to a bowl game victory in 2010, making him just the fifth head coach in NCAA history to win a bowl game at three different schools.

Tech had its Big 12 record 18-year bowl streak snapped last season after finishing 5-7.

Third down
When these two head coaches were at their previous schools, KU coach Charlie Weis and had the pleasure of traveling overseas with Tuberville and three other college football coaches to visit troops serving in the military.

In addition to getting a chance to see different parts of the world, Weis got the chance to get to know Tuberville on a personal level. The two hit it off and Weis still thinks very highly of the third-year Texas Tech coach to this day. Tuesday, at his regular news conference, Weis shared a story from the trip.

“He was the head coach at Auburn and they let him go, which was probably one of their biggest mistakes ever,” Weis said. “But their big game is Alabama. We ran into probably 15,000 troops in the time we were there and any time somebody was either an Alabama fan or an Auburn fan, he’d hold up the number six (six fingers), because it had been six times in a row that Auburn had beaten Alabama. So somebody says, ‘Roll Tide,’ and he’d sit there and put up the six. It was awesome. It was absolutely awesome. But the trip over there was awful. We were on one of those cargo planes that they threw some seats in that there was really no heat or no air conditioning, so it was either, 100 degrees, because they were piping in heat or it was 20 below zero. It was awful, but it was probably one of the greatest experiences of my life, because in that time there I saw more things, more spirit, more teamwork and more camaraderie than you ever could imagine. But I think that six with the Auburn-Alabama thing, that would crack me up every time I’d see him do it. And he probably did it about 1,000 times in the time we were there.”

Punt
Texas Tech leads the all-time series between these two, 12-1. That includes a stretch of five straight victories and a 5-1 advantage in games played in Lubbock.

Despite falling behind by double digits early, Tech topped KU, 45-34, during last season’s Homecoming game in Lawrence.

KU’s last and only victory in the series came in 2001, when KU prevailed 34-31 in an overtime game in Lubbock.

The Red Raiders are 8-1 against Kansas as members of the Big 12.