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The Politics of Lipstick

This blog is in response to this article in the New York Times. http://www.nytimes.com/2008/09/13/us/politics/13mccain.html?hp "Politics is a game," I hear some say. A game it is; albeit one with potentially grave consequences. We are, after all choosing the next leader of the free world. It comes as no surprise to those of us who have been around for awhile that the negative rhetoric of the presidential campaign has intensified as we head into Election Day. What has changed, at least for me is the new lows to which candidates are willing to stoop.According to polls, few among us are happy with the job that George Bush has done. Yet according to polls, voters are currently favoring the Republican candidate who embraces the same policies as George Bush. In addition, John McCain is using the same unethical political tactics, courtesy of the same people who wanted George Bush in office.With the economy in the tank; the quagmire in the Middle East growing increasingly complicated; and Americans in increasing numbers concerned about healthcare, jobs, education and retirement; how can this be?In this recent article, Professor of Cognitive Science and Linguistics, George Lakoff says that rather than choosing a leader based on the issues that affect us, Americans vote on these characteristics, "Values; Authenticity; Communication and connection; Trust; and Identity." He says that "McCain and Palin are being marketed as American icons: the war hero and the ideal mom." Lakoff advises Obama to drop his thoughtful discussion of the issues in favor of an identity campaign in order to regain his favor with voters.My dilemma is this: if the candidates don't run on the issues how are we, the voters, to know where they stand?I believe that meaningful change comes from the bottom up rather than the top down. Perhaps it is time we voters change the rules of this game called politics and consequently take our government and our country back. That would take responsibility on the part of voters to check for accuracy in advertising and statements by the candidates. My Grandson suggests the candidates be connected to lie detectors during debates. Hopefully, such drastic measures won't be necessary for voters to see the pig for the lipstick.