LJWorld.com weblogs In the Dark
Posted
by Lisa Greenwood
September 5, 2008 at 11:09 p.m.
Gone YouTubin'
"How do I get to Carnegie Hall?" the old joke goes. And everyone:all together: "Practice, practice, practice.""How do I get to Broadway?"Ready for this one?"YouTube!"Two shows that I know of currently on Broadway made savvy decisions in appealing to the target audience that would bring them success. Both shows, being original works, didn't have the name recognition of movie or book titles or A-list stars to draw in ticket buyers. So they went to where the potential audience was likely to be hanging around:YouTube.In the Heights has several videos of the show itself, along with some fun promos showing off Lin-Manuel Miranda's clever lyrical skills. One of my favorites is the video "Abuela" where a beloved character from the show gets to strut her stuff to the tune of Rhianna's "Umbrella" while promoting the show.[title of show]went a step further and has it's own ongoing series of videos on YouTube called "The [title of show] Show." I haven't watched any yet, because that would mean pausing the [tos] soundtrack on my iTunes to listen to the videos. But through the video postings, they developed a loyal fan base that carried this show from Off-Broadway onto the Great White Way. Funny, isn't it? That an internet phenom whose original inception seemed to attract the lowest common home video comedy denominator as well as inspire many people to become massive violators of copyright laws has now become a marketing tool for some of the most original and creative and inspiring work on Broadway.Hmm:maybe I should dust off my video camera:
Top ads RSS
- Gordon Trucking, Inc. CDL-A Drivers Needed Solos and Teams needed! ...
- IT Project Manager Lead large and medium IT projects/program from ...
- NAVY RESERVE Serve part-time. No military exp needed. Paid training ...
- Drivers CCI is Now Hiring Qualified, Professional Drivers For Local/Regional ...
- Research Assistant The High Throughput Screening Lab seeks a research ...
Marketplace
Arts & Entertainment · Bars · Theatres · Restaurants · Coffeehouses · Libraries · Antiques · Services
- Property owner claims in lawsuit Overbrook man cut $50,000 worth of trees for firewood February 14, 2012 · 65 comments
- Brownback administration supports bill that critics say could invalidate Lawrence anti-discrimination ordinance February 14, 2012 · 126 comments
- On the street: What would you ask for On the Street? February 15, 2012 · 78 comments
- Free State teacher’s essay goes viral, gets plagiarized February 14, 2012 · 6 comments
- Rally hits Capitol in opposition to Brownback, Kobach initiatives February 15, 2012 · 13 comments
- Homemade bombs found in vehicle parked near Statehouse February 15, 2012 · 34 comments
- Owner of former Yellow House Store files lawsuit against KU Police Department, detective February 15, 2012 · 52 comments
- Blog: What Is The Matter With Liberal Kansans? February 13, 2012 · 65 comments
- Predictable end February 15, 2012 · 18 comments
- Poll: Who is most responsible for the Lawrence Elementary School Consolidation Working Group not reaching a consensus on which school to close? February 14, 2012 · 11 comments
- Property owner claims in lawsuit Overbrook man cut $50,000 worth of trees for firewood February 14, 2012
- Whirlwind week earns Jeff Withey national award February 15, 2012
- School board cooling on consolidation plan February 14, 2012
- Football legend Gale Sayers leaves Kansas Athletics post February 15, 2012
- Big 12 releases KU football schedule February 15, 2012
- Rally hits Capitol in opposition to Brownback, Kobach initiatives February 15, 2012
- Town Talk: Minsky's to open in downtown Lawrence; renderings for 31st and Iowa apartments; East Lawrence coffee house up for approval February 14, 2012
- City puts plans for west Lawrence recreation center on hold February 14, 2012
- Natural gas leak causes evacuation of buildings near 11th and New Hampshire streets February 15, 2012
- Toughened up, Jeff Withey ‘fabulous’ February 14, 2012
Comments
LJWorld.com doesn’t necessarily condone the comments here, nor does it review every post. Read our full policy. Also, read about banned accounts and harassing comments.
tangential_reasoners_anonymous (anonymous) says…
"Funny, isn't it? That an internet phenom whose original inception seemed to attract the lowest common home video comedy denominator as well as inspire many people to become massive violators of copyright laws has now become a marketing tool for some of the most original and creative and inspiring work...."Hmm... maybe there's hope for the LJW Reader Blogs and Forums, after all-not altogether different at their inception.
justbegintowrite (Ronda Miller) says…
Lisa, I would agree. Who knew, or who knows, which ideas will take flight and which will not. This is great information for those of us who would like to check for additional information. Thanks!