LJWorld.com weblogs From West to East
Jim Slattery's Hosed ad
As we are getting closer to the election it appears that attack ads are getting more and more aggressive. One ad that I have noticed, that I have had to watch multiple times is Jim Slattery's "Hosed" ad. But some attack ads come disguised as funny comments on ads, but still with the hoped effect to make the opponent look bad. The first few seconds are easy to watch until the people in the ad begin to get "hosed." If you have not seen ad, the first time you do it looks at first as if someone is urinating on the other people in the ad. Until you see the last few seconds that a giant executive type person is actually holding a gas hose and spraying the little people below him.How effective can this ad really be? The purpose of the ad to make Pat Roberts's position on the gas issue look bad did not work in this particular ad. The ad was very distracting because of the picture that is shown in the ad. It was difficult to pay attention when the ad appears to have an "inappropriate" idea being shown, that once you realize what is really going on half the ad has passed, so you are unable to catch all the information in the ad. If anything it made Slattery look bad, with his poor choice of an ad idea.http://www.youtube.com/watch?v=qhEm2V...