LJWorld.com weblogs From West to East
Posted
by Fromoutwest
October 21, 2008 at 1:51 p.m.
Jim Slattery's Hosed ad
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As we are getting closer to the election it appears that attack ads are getting more and more aggressive. One ad that I have noticed, that I have had to watch multiple times is Jim Slattery's "Hosed" ad. But some attack ads come disguised as funny comments on ads, but still with the hoped effect to make the opponent look bad. The first few seconds are easy to watch until the people in the ad begin to get "hosed." If you have not seen ad, the first time you do it looks at first as if someone is urinating on the other people in the ad. Until you see the last few seconds that a giant executive type person is actually holding a gas hose and spraying the little people below him.How effective can this ad really be? The purpose of the ad to make Pat Roberts's position on the gas issue look bad did not work in this particular ad. The ad was very distracting because of the picture that is shown in the ad. It was difficult to pay attention when the ad appears to have an "inappropriate" idea being shown, that once you realize what is really going on half the ad has passed, so you are unable to catch all the information in the ad. If anything it made Slattery look bad, with his poor choice of an ad idea.http://www.youtube.com/watch?v=qhEm2V...
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Comments
bull_in_a_china_shop 4 years, 6 months ago
I completely agree. Have you ever seen an advertisement for something and never really knew what it was for until the name of the company pops up on the screen? It makes people think "What?" It has an effect that you remember the name, but not for a good reason (especially in this case.)
fromoutwest 4 years, 6 months ago
I totally agree. I remember this ad just because of image used in it. There have been many other ads that are the same way, but doing that as an ad when you are trying to get elected is a really bad idea.
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