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Last login: Thursday, March 11, 2010
I agree completely, however, if you engage in this kind of marketing, you are at greater risk for attracting problem drinkers who do not care one whit about the risk their behavior causes to your liquor license. Thus, you've got to be even more careful to avoid over-service. You need an adequate number of servers and staff to keep a close eye on that guy at the back table, you need a bouncer with some good skills to keep a drunk from ever getting inside, and so forth.
March 11, 2010 at 12:02 p.m.
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