Sound Off
Who makes the decision what channel is allowed to air the KU basketball games?
“The Big 12 Conference’s basketball contract with ESPN gives that network first choice of all intra-conference games and all home non-conference games. ‘Away’ non-conference games are the domain of the host team,” said Jim Marchiony, an associate athletics director for Kansas Athletics Inc. ESPN, Marchiony said, has several options: • It may choose to televise a game on one of its networks. • It could sublicense a game to another network, such as CBS. • It could put a game on the syndicated Big 12 Network. ESPN also could “pass completely” on a game, Marchiony said, and that means the rights to the game would revert to the school. “So when ESPN ‘passes’ on a KU game, it is aired on KU’s in-state television network; typically six to eight games per season fall into that category,” he said. “That network is put together and administered by Jayhawk Sports Marketing, a division of IMG, the company that owns Kansas Athletics’ multi-media/corporate partner rights, subject to the approval of Kansas Athletics.”
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