Why are the prices of certain men’s and women’s basketball games more than others? The prices from the WNIT went from $6 to $8 and then to $15. Prices also seem to increase whenever they play other major teams like OU, Nebraska or K-State.
In the case of men’s basketball, ticket prices are the same regardless of the opponent. For football, KU does use premium pricing, a practice used in recent years in some professional and college sports, for games against certain opponents. Part of the reason KU does it is to encourage season-ticket purchases, since all games are priced the same in season-ticket packages. For the WNIT games, the prices were determined by the WNIT.