Sound Off

Why is Sunflower Broadband is not showing the Olympics on CNBC and Bravo?

Sunflower Broadband general manager Patrick Knorr answered: "NBC had a special package for cable systems to carry expanded Olympic coverage. Unfortunately, it would have been a considerable sum of money ... almost $1 per month per customer whether they wanted the Olympics or not. This cost would apply every month and every year, even when there are no Olympic Games. Based on both local and national surveys, less than 10 percent of our customers are interested in Olympic sports. Because of both the cost and the low demand, Sunflower Broadband elected not to participate in the expanded coverage. If we only charged those who were interested, which NBC will not allow us to do, it would be between $250-$750 per customer for each Olympics."


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