Sound Off

How much is Blue Cross and Blue Shield spending to run full-page ads in the Journal-World and other newspapers statewide?

Blue Cross and Blue Shield of Kansas has refused to reveal how much it is spending on the ads, saying it is privileged information that it doesn't want its competitors to know.

Graham Bailey, a company spokesman, said the cost of the ads is being split between Kansas Blue Cross and Anthem Blue Cross and Blue Shield, the company that wants to buy the Kansas insurer.

The advertising campaign also includes radio and television and will last about two more weeks, Bailey said.


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