Sound Off

<I>Why do you include the K-Mart and Target ads in home-delivered newspapers, but when you buy a paper from the newsstand you don't include them?</I>

Al Bonner, the Journal-World's advertising director, said K-Mart made a corporate decision to not include their pre-printed advertisements in newspaper copies sold from machines or newsstands. It is part of the company's strategy and a means of saving printing and insertion costs. Bonner said single-copy customers should be receiving Target inserts, however, and he would be interested in knowing where papers are being sold without Target inserts. Bonner can be reached at 832-7104.


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