Why is it that since you went to the new format, you've actually raised the price of the Sunday newspaper when there's actually less news in the newspaper? Is the newspaper going to be going down in price?
The price of the Sunday edition was increased in April. It was the first Sunday single-copy price increase in eight years. Increases in the size and quality of the product required the newspaper to review its price and make an adjustment.
The format change started in mid-August, and was not related to the price increase. Changes in typefaces and rearranging some presentations of news allowed the newspaper to avoid cutting the amount of content provided.