Redesigned "Shoebox" cards line shelves at Rod's Hallmark, 2329 Iowa. Jennifer Holmes, manager of the Gold Crown store, tidied up cards in the store's section Tuesday afternoon, the day Hallmark Cards Inc. reported that the Shoebox line had a double-digit increase in sales last year. "It always helps when they do revisions," said Holmes, who has worked at Rod's for five years. "It's always a fresher look." All of Hallmark's Shoebox cards are made at Hallmark's Lawrence production plant, 101 McDonald Drive.

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