Redesigned "Shoebox" cards line shelves at Rod's Hallmark, 2329
Iowa. Jennifer Holmes, manager of the Gold Crown store, tidied up
cards in the store's section Tuesday afternoon, the day Hallmark
Cards Inc. reported that the Shoebox line had a double-digit
increase in sales last year. "It always helps when they do
revisions," said Holmes, who has worked at Rod's for five years.
"It's always a fresher look." All of Hallmark's Shoebox cards are
made at Hallmark's Lawrence production plant, 101 McDonald Drive.