“Subject matter, you gotta know it.”

— Kris Schorno, consulting firm, Lawrence

“Know how to teach. I ran into some professors who did all the research, but didn’t know how to teach.”

— Riley Ross, chemist/cook, Lawrence

“Know how to teach. There are audio and visual learners, so if you know how to teach, hopefully you can bridge those gaps.”

— Linda Clark, folk artist, Lawrence

“Anyone can learn the subject matter. I think they’re going to have to know how to communicate.”

— Lee Euler, homemaker, Kansas City, Mo.