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Why do you think the Tanger Outlet Mall failed?

Asked at Massachusetts Street on October 30, 2003

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“Everyone wants to go downtown because that’s where everything is here.”

“I would probably say location. There’s no reason to go over the bridge.”

“Two reasons: Number one, any business fails because of poor marketing; number two, it had to compete with the spirit of downtown Lawrence, and it couldn’t win.”

“Maybe because it was north of the river. Everything else is south of Sixth Street. It’s a shame, though. You’d think in this type of town it would really flourish.”


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