Tom Keegan: Tiger Woods — now ‘TGR’ — inspires nausea

Injuries and subpar performances have diminished the golf game of once-dominant Tiger Woods. His sense of self-importance, however, rages as powerfully as ever, based on a recent announcement he made on his website, tigerwoods.com.

Woods announced that he is rebranding himself as a business, titled “TGR.”

“Today marks an exciting moment for me,” Woods wrote. “As I work toward returning to the sport I love, I’m also taking the next step in what I like to call Chapter 2: my evolution as a competitor off the course.”

Think of Tiger’s important step as the moment a corporate human transformed himself into a human corporation.

His second paragraph was packed with drama: “That next step — and my next chapter — is TGR.”

The seventh paragraph of his announcement is one for the ages: “As I enter this next chapter with TGR, I’m committed to building a legacy that goes just beyond me. Because true excellence — TGR’s kind of excellence — knows no limits.”

Pepto Bismol, anyone?