Lawrence visitors bureau receives state, international awards

eXplore Lawrence, the city’s convention and visitors bureau, announced Thursday it has received state and international awards this fall for its recent rebranding initiatives.

At the Kansas Tourism Industry Association annual conference in October, the Travel Industry Association of Kansas named eXplore Lawrence as the first-place award winner in integrated marketing. eXplore Lawrence also won a first-place award for its 2015-16 visitors guide, and other visitors bureaus in the state voted to give eXplore Lawrence a people’s choice award.

The Association of Marketing and Communication Professionals, which administers and judges international competitions, gave eXplore Lawrence two gold 2015 MarCom awards — one for website creation and design and the other for its name change and rebranding.

The Lawrence Convention and Visitors Bureau changed its name to “eXplore Lawrence” in summer 2015 and launched a rebranding effort with a new theme, “Unmistakably Lawrence.”