Bob Schneider, and his wife Barbara, listen to their son Brandon Schneider speak Tuesday, April 21, as Brandon is introduced as the new head coach of the KU women's basketball team.

A Div. II national title at Emporia State. Back-to-back Southland Conference titles for Stephen F. Austin. Landed two highly regarded transfers shortly after becoming Kansas University’s new women’s basketball coach.

Brandon Schneider already has done plenty to give the small, increasingly impatient fan base to believe better times are on the horizon.

One more cause for optimism: Wherever Brandon Scheider goes, the man he calls “coach Schneider” can’t be far behind. That would be his father, Bob Schneider. KU’s Schneider said he prefers to answer to “coach Brandon” because there is only one coach Schneider and that’s his father.

Bob Schneider lives in Canyon, Texas, with his wife, Brandon’s mom, Barbara. But he’ll make plenty of trips to Lawrence. Brandon shared a story of when he was new at Stephen F. Austin and his father was sitting several rows up from the floor at a practice.

“One of the players went up and introduced herself to him and I don’t think she really knew who she was talking to,” Brandon said of his father. “She started complaining about how hard it was. He didn’t raise his voice — and this is him to a T — and he said, ‘Well, young lady, it sounds to me like you’re not very mentally tough.’ She just kind of turned around and went back downstairs. From that point forward, they knew don’t go to him if you’re looking for sympathy.”

The original coach Schneider won 585 games as head of the women’s program at West Texas A&M, a Div. II school. Before that, he won five state titles and 350 games at Canyon High.

“He loves the game and he’s not a guy who has hobbies,” Brandon said. “Basketball is what he likes. We’ll have him up here as much as possible.”

For Bob Schneider, basketball players must master the simple to free their minds for tackling the complex.

“I believe in fundamentals and conditioning,” Bob said. “I did the same drills coaching in high school and college. I believe you’ve got to dribble, pass and shoot and you’ve got to do it right. To me, shooting is an art and a science. There’s a reason there are good shooters. It’s their technique and the things they do to practice it.”

Even if tedious, drills are essential, Bob Schneider said: “Players would ask: ‘Why do we have to do this?’ ‘Well, you can’t pass. You can’t dribble. And you can’t shoot. That’s why.’ “

Always tell the truth. That way you don’t have to remember what you said.