Archive for Wednesday, March 12, 2014

Hallmark’s revenues fell by 2 percent in 2013

March 12, 2014

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Revenue at Hallmark Cards, one of Lawrence's larger employers, was down by about 2 percent in 2013, according to results released Wednesday.

The Kansas City, Mo.-based company posted revenue of $3.9 billion. Revenue from the company's greeting card and gift-wrap division fell by 4 percent for the year. Hallmark's primary greeting card manufacturing facility is in Lawrence and employs about 700 people.

Company officials said earnings for 2013 did improve. Hallmark, however, is privately held and doesn't release specific earnings totals.

Hallmark's Crayola division posted a 3 percent increase in revenues due to strong back-to-school and holiday shopping sales. Results for publicly traded Crown Media, of which Hallmark is a majority owner, saw revenues increase by 8 percent in 2013. Crown Media includes the Hallmark cable and movie channels.

"We have two of the world's most trusted brands in Hallmark and Crayola, and a branded entertainment network that is reaching a growing number of U.S. households," Donald Hall Jr., Hallmark's CEO and president, said in a statement. "The balance of our total portfolio and the opportunities that lie within each of the businesses, gives me confidence in our future."

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