More than 300 custom and antique cars will be on display in South Park on Saturday during the fifth annual Rev It Up! Hotrod Hullaballoo.
The event, which runs from 10 a.m. to 6 p.m., also will feature live music, fresh food and family-oriented activities, as well as cruises through downtown.
Organizer Stephen Chronister said that growing up, he was a big fan of "Hot Rod" and Car Craft" magazines. He also attended races and car shows, and dreamed of someday building a hot rod of his own.
Chronister said he was able to realize his dream when he found a beat-up 1953 Buick at a swap meet. He and his daughter Nicholina spent weekends for more than a year getting the car back up and running and customizing it into a hot rod that he takes to vintage drag races.
Chronister's wife Michelle said the annual Hullaballoo was organized to give other car enthusiasts in the region an opportunity to show off their work, and to raise money for local charities.
Proceeds from this year's event will benefit the Ballard Community Center in Lawrence, which serves nearly 10,000 Douglas County residents through its early education program and food, clothing and diaper pantry.
Organizers said admission to the event is free, but donations will be accepted.