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J-W to partner with Gannett for advertising production

October 3, 2012

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Effective at the end of the month, the Journal-World will join a growing number of newspapers outsourcing its advertising production to a centralized facility.

The move is expected to improve service to advertisers because the new production facility, operated by Gannett Co. Inc. in Des Moines, Iowa, will be staffed at a level to permit more timely turnaround of ads both for digital insertion and for print products. The ability to transmit digital files over the Internet makes the service possible.

The Journal-World, which has a long history of printing USA TODAY for Gannett, is believed to be the first non-Gannett newspaper to contract for the outsourced service; the Des Moines staff heretofore has handled ad production only for other Gannett properties.

The change is expected to affect seven employees at the J-W plant.

Comments

hyperinflate 2 years, 2 months ago

First they came for my advertising. And I said nothing.

absolutelyridiculous 2 years, 2 months ago

And back on the island, the natives morn the loss of being able to provide Mr. Howell his coconut—ini's. Too bad for the seven folks in the ad room. Way to keep it local.

cowboy 2 years, 2 months ago

So old Dolph outsources 7 jobs out of Lawrence , Dolph the same guy who flies the right wing mantra of the almighty "job creators" and now you who are rich because of local money ship 7 skilled jobs off to Iowa.

Bronx cheer to you hypocrite.

chootspa 2 years, 1 month ago

He already outsourced Sunflower Broadband.

Keith 2 years, 2 months ago

"The move is expected to improve service to advertisers because the new production facility, operated by Gannett Co. Inc. in Des Moines, Iowa..."

Yes, because nothing says improved service like moving it out of town.

Budgets_Smudgets 2 years, 2 months ago

I think in journalistic circles, this headline & article would be described as "burying the lead."

just_another_bozo_on_this_bus 2 years, 2 months ago

Yea, the headline should have read "JW laying off entire advertising dept."

kufan1146 2 years, 1 month ago

And the ship continues taking on water.... not long before it sinks!

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