Los Angeles ? Fess Parker, a baby-boomer idol in the 1950s who launched a craze for coonskin caps as television’s Davy Crockett, died Thursday of natural causes. He was 85.

Family spokeswoman Sao Anash said Parker, who was also TV’s Daniel Boone and later a major California winemaker and developer, died at his Santa Ynez Valley home. His death came on the 84th birthday of his wife of 50 years, Marcella.

The 6-foot, 6-inch Parker was quickly embraced by youngsters as the man in a coonskin cap who stood for the spirit of the American frontier. Boomers gripped by the Crockett craze scooped up Davy lunch boxes, toy Old Betsy rifles, buckskin shirts and trademark fur caps. “The Ballad of Davy Crockett” (“Born on a mountaintop in Tennessee…”) was a No. 1 hit for singer Bill Hayes while Parker’s own version reached No. 5.