Seattle Apple Inc. said Monday that it delivered more than 300,000 iPads on its opening day, meeting expectations of some analysts while underscoring the challenges the company still faces marketing the device beyond early adopters.
The total seemed modest given the weeks of hype about the revolutionary nature of Apple’s new touch-screen tablet device. Furthermore, the figures included pre-orders that were picked up or delivered Saturday and iPads sent to retail stores such as Best Buy but not necessarily purchased. Apple did not say how many went to such stores.
Assuming most of the 300,000 iPads ended up in the hands of consumers Saturday, though, the figure is in line with the number of iPhones that Apple sold when the smart phone made its debut in June 2007.