Fred Taylor ran the ball Sunday as well as he ran his mouth all week.

The result for Jacksonville was a surprising 28-23 victory over the Indianapolis Colts, highlighted by Taylor’s game-winning, 32-yard touchdown run with 1:08 left.

Taylor finished with a season-high 152 yards and delivered on his promise to “punish” Colts safety Mike Doss, whose rough play in the season’s first meeting prompted Taylor to send out this midweek warning: “I’m going to punish him. If he hits me, fine, but if I catch him. Believe me, I’m going to get the better shot.”

As it turned out, Taylor’s trash talk was the perfect motivation for the Jaguars (2-7), a struggling team in desperate need of a spark.

“He spoke out this week, which doesn’t happen too often,” coach Jack Del Rio said. “What we talked about as a team is, when one of our guys puts himself out there, we have to back him up.”

They did, and the Jaguars earned the first victory in franchise history over the Colts (7-2), who fell into a first-place tie with Tennessee in the AFC South.

After Taylor’s score, Peyton Manning needed to move 66 yards with one timeout to engineer his 19th career game-winning drive. But he threw an interception to Deke Cooper with 11 seconds left to end his chances.

Indy walked away with a loss and some prickly issues to go with it:

l The Colts played the final three quarters without receiver Marvin Harrison, who strained his hamstring, and whose status for next week wasn’t immediately known.

Jacksonville receiver Cortez Hankton, left, makes a catch in front of Indianapolis defender David Macklin in the third quarter of the Jaguars' 28-23 victory. Jacksonville was a surprise winner Saturday in Jacksonville, Fla.

l Also, some players were snippy in the locker room, upset with play-calling that was heavy on screen passes and light on handoffs. Edgerrin James finished with 15 carries for 44 yards and six catches for 26 yards.

“Maybe I’m not good enough, but I don’t make those decisions,” said James, who shared significant time with Ricky Williams. “I don’t know why we had so many screens called. That’s not my call. I just do my job.”

Falcons 27, Giants 7

East Rutherford, N.J. — Dan Reeves finally got his 200th coaching win, with lots of help from a former team.

Warrick Dunn ran for 178 yards, including a 45-yard touchdown, and Atlanta snapped a seven-game losing streak by defeating the mistake-prone Giants.

Reeves, who coached the Giants before taking over in Atlanta in 1997, became the sixth NFL coach to reach 200 victories (200-171-2).

“It’s great,” Reeves said. “But when you’ve lost seven in a row it was all about trying get them win No. 2.

“I’m toward the end of my career,” Reeves said after the Falcons (2-7) won for the first time since the opening weekend of the season. “A lot of these guys are just starting. They need to win.”

The Falcons’ issued a release after the game saying Reeves was the seventh NFL coach to get 200 wins. Former Cleveland and Cincinnati coach Paul Brown was included on their list with 222 wins. Later, the NFL said it did not recognize 52 wins he had coaching in the old AAFC before the Browns joined the NFL.

The Giants (4-5) turned the ball over four times. It was a performance that got so ugly Giants fans chanted “Fire Fassel.”

Titans 31, Dolphins 7

Atlanta coach Dan Reeves speaks into his headset during the Falcons' 27-7 defeat of the New York Giants. The win Sunday at Giants Stadium in East Rutherford, N.J., was Reeves' 200th as coach.

Nashville, Tenn. — Steve McNair threw for 201 yards and two touchdowns, and Tennessee won its fourth straight game and sixth in the past seven.

Chargers 42, Vikings 28

San Diego — Doug Flutie, 41, juked his way to two touchdowns and threw for two more in his first start in nearly two years.

Cowboys 10, Bills 6

Irving, Texas — Despite moving only 51 yards on their two scoring drives and going more than 15 minutes between first downs in the second half, the Cowboys (7-2) eked out the victory. Dan Campbell caught an early two-yard touchdown pass, and Billy Cundiff made a 51-yard field goal on the opening drive of the second half. The league’s stingiest defense made it hold up against Buffalo (4-5), which failed to score a touchdown for the third straight road game.

Jets 27, Raiders 24, OT

Oakland, Calif. — Chad Pennington threw a three-yard touchdown pass to Jerald Sowell with 1:09 left and completed the two-point conversion pass to Anthony Becht to force overtime. Then Doug Brien kicked a 38-yard field goal in the extra period for the Jets (3-6). Brien made up for his botched field goal in a 31-28 overtime loss to the Giants last week. He wasn’t ready for the snap and had a 51-yard field goal blocked.

Redskins 27, Seahawks 20

Landover, Md. — Paid to catch passes, Rod Gardner won the game for Washington with a touchdown toss. Laveranues Coles, also paid to catch passes, rescued the Redskins, as well, when he forced a fumble that Randy Thomas recovered in their end zone for a touchback. Gardner took a lateral and threw a 10-yard pass to a wide-open Trung Canidate with 1:57 to play.

Panthers 27, Bucs 24

Charlotte, N.C. — Jake Delhomme’s five-yard touchdown pass to Steve Smith with 1:06 remaining overcame a late Tampa Bay rally in the matchup of two suddenly bitter rivals. Tampa Bay defensive end Simeon Rice guaranteed a Buccaneers victory earlier this week, but the defending champions are now left with only a slight chance of even winning the NFC South.

Bengals 34, Texans 27

Cincinnati — Rudi Johnson, Corey Dillon’s unheralded backup, set a Bengals record by running 43 times, gaining 182 yards and scoring a pair of second-half touchdowns.

Steelers 28, Cardinals 15

Pittsburgh — Tommy Maddox threw three touchdown passes, two to Hines Ward barely a minute apart in a 21-point third quarter, and the Steelers ended their five-game losing streak.

Lions 12, Bears 10

Detroit — Jason Hanson’s right foot gave Detroit consecutive wins for the first time in three years. Hanson made a 48-yard field goal, his fourth of the game, with 39 seconds left.

Rams 33, Ravens 22

St. Louis — The St. Louis defense bailed out an inept offense. The Rams forced seven turnovers and knocked rookie quarterback Kyle Boller out of the game in a victory over Baltimore.