Atlanta The Final Four is a hot ticket. Madonna hot. Britney Spears hot, even.
With good weather, an Eastern site with plenty of hotel rooms, two basketball-crazy schools that haven't been to the Final Four for a decade and a new Georgia law that makes scalping legal, demand has pushed the $140-$180 face-value tickets to $8,500 for the best seats.
That's more than any event in Georgia other than concerts by Spears and Madonna and the Masters golf tournament.
"It's extremely hot," said Brett Sutton, a vice president with Empire Tickets, the city's largest broker. "And they are selling."
Upper-deck perches in the 53,250-seat dome still can be had for around $400, he said, but bring your binoculars.
Unlike Minneapolis last year and Indianapolis in 2000, Atlanta's weather is mild in March, with temperatures around 70 expected this weekend. And Kansas and Indiana have some of the largest fan followings in the country and haven't been to the Final Four since 1993 and 1992, respectively.