Congregations use a variety of methods to make newcomers feel welcome and to encourage them to return. Here are a few:
Name tags. These help churches identify visitors. However, some visitors prefer to be anonymous when checking out a worship service.
Introductions. Some churches ask visitors to stand and identify themselves during worship. Or they'll have the congregation stand while visitors remain seated. The downside: Visitors may find the spotlight uncomfortable.
Pew pads. Many Protestant churches pass pads asking for people's names, addresses, phone numbers and other information. Visitors who fill them out may receive a follow-up letter, a phone call and, in some cases, a visit. Some visitors prefer not to fill out the pads for fear of being inundated with mail, calls and visitors.
Attention from the pulpit. Many ministers announce a welcome to visitors during worship, but few preach about the theology of hospitality, which experts say must be taught repeatedly for congregations to understand its importance.
Welcome centers. Many churches have centers with brochures about their ministries. Experts say the most effective approach is to have members who can answer questions at the center.
Parking lot attendants. Good attendants know they are not just helping people park but extending the church's hospitality. Many churches have designated parking for visitors.
Greeters. Good greeters not only welcome but often escort visitors to Sunday school or the sanctuary. In many churches, greeters wear name tags that clue visitors in that they're there to help.
Voice mail. Potential visitors often complain that when they call a church they're greeted by voice mail. Often their calls aren't returned. They say voice mail with worship times and directions to the church is the most helpful.
Internet. Many churches have Web sites, but it's surprising how many forget to provide worship times, directions to the church or even a telephone number. Visitors say they also like to read about the church's mission, staff and upcoming events.
Discovery ministries. Many churches have newcomers fill out sheets checking ministries in which they'd like to serve, from the choir to nursing home visitation. The trouble is, many times churches don't follow up and help newcomers become involved in those ministries.
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