Coppel, Texas — Wearing a navy blue denim shirt and a manager's badge, Mark Cuban took orders, made change and served free ice cream cones at a Dairy Queen on Wednesday.
The suburban fast-food restaurant drew more than 1,000 people, many waiting close to an hour to be served by the Dallas Mavericks' billionaire owner, who was making good on a promise to be a manager for a day. The company's offer came in response to Cuban's criticism of the NBA's head of officiating: "I wouldn't hire him to manage a Dairy Queen."
The league fined Cuban, above, $500,000 for the comment.
"This is the best thing to happen to Dairy Queen since the invention of the Blizzard 16 years ago," said Dean Peters, Dairy Queen's head spokesman.
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