Children naturally notice differences, with babies as young as 6 months old identifying skin colors, hair textures and facial features.
The Anti-Defamation League and Barnes & Noble aim to teach young children to appreciate the diversity instead of targeting it for hate.
As part of the "Close the Book on Hate" campaign, the league and the bookseller encourage parents and educators to confront and conquer prejudice through education and books.
"Noticing differences is biological; forming attitudes about them is social. Adults have the ability to shape how children value the differences they perceive," says a statement issued by the campaign.
A free brochure "101 Ways to Combat Prejudice" can be downloaded from the league's Web site, www.adl.org.
According to the pamphlet, parents can do the following five things to foster tolerance in their children:
Invite friends from different backgrounds to experience the traditions and customs that are enjoyed in your home.
Plan family outings to diverse neighborhoods in and around your community and visit local museums, galleries and exhibits that celebrate art forms of different cultures.
Read and encourage your children to read books that promote understanding of difference cultures as well as those that are written by authors of diverse backgrounds.
Be mindful of your language. Avoid stereotypical remarks and challenge those made by others.
Speak out against jokes and slurs that target people or groups. Silence sends a message that you are in agreement it's not enough to refuse to laugh.
Educators interested in receiving multiple copies of "Close the Book on Hate: 101 Ways to Combat Prejudice" can request copies by e-mailing SSkok@bn.com.
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