Roy Williams’ basketball team wasn’t the only winner when the Jayhawks earned a share of the Big 12 Conference title Monday night.

The folks at Prairie Graphics went to work, putting on a full-court printing press for up to 4,000 championship T-shirts and another 1,500 championship hats.

“It takes a lot of planning and red tape to get to this point, but once you get there and it works, it’s great,” said Greg Gurley, sales representative for the Lawrence-based company and a former KU basketball player.

Through the end of the regular season, Prairie Graphics, 1201 Wakarusa Drive, hopes to move 10,000 shirts through the Kansas University Athletics Department, its online site (www.kustore.com), KU Bookstores and retailers from Wichita to the Kansas City area. Gurley expects sales to remain strong through KU’s last home game of the season, the traditional “Senior Night” Feb. 27 against Kansas State.

And that’s only the beginning.

The company has a contract with the Big 12 to provide about 2,000 T-shirts for sale during the conference tournament March 7-10 at Kemper Arena in Kansas City, Mo.

Prairie Graphics also has designed shirts for winning players and coaches to wear after the tournament’s championship game. Two versions of shirts will be printed the night before the tournament final, said Jon Hofer, the company’s president/owner.

“We’re prepared,” said Hofer, whose company has hired Sun Creations, 826 Pa., to print the Big 12 shirts.

Both companies already are lining up work for the NCAA Tournament, which begins March 14 and ends with the championship game April 1 in Atlanta.

Prairie Graphics already is a Final Four licensee, giving the company access to the official logo. Tournament shirts are in production, with designs for specific teams ready to go once the pairings are announced.

Gurley, who played for KU’s last Final Four team in 1993, said that a trip to Atlanta would mean plenty of work  24 hours a day for five or six days  but neither he nor his boss would mind.

Hofer figures that a KU run to the Final Four could produce sales of 30,000 shirts.

“If they won it all, we’d probably do three times that,” Hofer said. “But we have to take it one game at a time. Â Just like coach (Williams) says, ‘Enjoy the journey.’ “