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Archive for Sunday, October 7, 2001

10/7 Business front briefcase

October 7, 2001

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don't spike after attacks

The number of Americans concerned about their safety at work hasn't grown significantly despite the attacks on the World Trade Center and the Pentagon, according to a new survey.

One week after the attacks, 13 percent of 658 workers reached by telephone said they were "somewhat fearful" about the safety of where they work, according to the survey by Integra Realty Resources Inc.

That's not much more than the 12 percent who said they were somewhat fearful when the New York-based real estate and consulting firm conducted a similar poll last October.

Eleven percent of the men who responded to the latest survey said they were concerned about the safety of their workplaces, compared with 15 percent of women. And those between the ages of 45 and 54 were less worried than their younger colleagues, with 8 percent saying they were fearful compared with 17 percent of those aged 35 to 44.

AGRICULTURE

Ocean Spray hopes to put squeeze on competition

Ocean Spray hopes to appeal to young families by turning out a new line of white cranberry juice products with a milder, less tart flavor.

The white berries are no different from red ones; they're just harvested about three weeks earlier. A handful of growers from Ocean Spray are harvesting them this fall in Massachusetts (above), Wisconsin and New Jersey.

Ocean Spray hopes the white juice will help it compete with beverage industry giants Coke and Pepsi, which have moved aggressively into the juice business in recent years and have far more marketing dollars to throw around.

The new drinks -- white cranberry, white cranberry-strawberry and white cranberry-peach -- will debut nationwide by January.

The juice slump has led to some dissent at Ocean Spray, a grower-owned cooperative. Some growers have criticized Ocean Spray for spending half of a new $28 million marketing budget on an unproven product. The concern is it won't create new customers but simply shift business away from red cranberry juice.

MOTLEY FOOL

Name that company

Based in New Jersey, I was founded in the United States in 1887 by Germans. My commitment to "university quality" research might have something to do with the Nobel Prizes won by some of my employees. My products include Vasotec, Propecia, Fosamax, Vioxx, Zocor, Cozaar, Hyzaar and Singulair. I've introduced 15 new medicines since 1995. A large chunk of my business is managing pharmacy benefits. I rake in more than $40 billion per year, employ roughly 70,000 people and have more than a quarter of a million shareholders. I've long been named as an exemplary employer for working mothers. Who am I?

l For last week's answer and more Motley Fool, please see page 3E.

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