Archive for Saturday, May 12, 2001

Sportvision makes cuts in Olathe

Former Coach’s Edge stung by dot-com slide

May 12, 2001


After leaving Lawrence earlier this year to move into bigger offices, a branch of Sportvision has cut its work force nearly in half.

The sports media company's Kansas City division, now in Olathe, last month slashed its payroll by 10 employees. It now has a staff of 15.

The division was founded in Lawrence as Coach's Edge, and last year was bursting out of its 3,000 square feet of offices at 1617 St. Andrews Drive when the operation was sold to New York-based Sportvision. It then moved into a new 8,000-square-foot building in Olathe's Cedar Creek development.

But the nationwide dot-com implosion soon took its toll, and Sportvision trimmed up to 15 percent of total staff spread among its three locations, including New York and Mountain View, Calif.

Olathe was hit hardest.

"The content side of the dot-com world isn't as strong as it was a year ago," said Jeff Jonas, Sportvision vice president for marketing and general manager of the Kansas City division. "There are a lot of our customers who aren't in business anymore."

While some customers are cutting orders for computer-generated sports animation and interactive content, Jonas said, others continue to keep business strong. Sportvision has ongoing deals with CBS, ABC, Fox, ESPN and TNT, plus Yahoo!,,, and

Sportvision recently launched its RaceF/x system known on TV as FoxTrax for NASCAR broadcasts. The system uses global positioning system (GPS) technology to pinpoint locations of stock cars on the track. The company also is known for its 1st & 10 System, the yellow line on a TV screen that shows viewers the point a football team must reach to get a first down.

"We're very optimistic," Jonas said. "We think we'll be able to grow."

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