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Archive for Wednesday, June 20, 2001

His Palmness? Jordan to hawk handheld computers

June 20, 2001

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— Now that selling handheld computers is no longer a slam dunk for Palm Inc., the company is enlisting Michael Jordan's help.

Palm, which has seen revenue and profits sink precipitously this year, is releasing new Jordan-branded versions of its m100 and m500 handheld computers in an effort to boost sales.

The retired NBA great who is mulling a comeback next year with the Washington Wizards, the team of which he is a part-owner will get 12 percent of the sales.

Jordan signed a three-year deal with PTN Media Inc., which will sell the special-edition handhelds online, in Jordan's restaurants and at sports stores. Palm will manufacture the devices.

The Jordan m100 will cost $159 $30 more than the standard version. The Jordan m500 lists at $425, about $25 more than the non-Jordan unit. They include a new logo and software such as MJ Trivia and MJ Pinball.

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