The third -- and final -- issue of Ad Astra is expected to reach subscribers within the next three weeks, said associate publisher David Awbrey.
"We just couldn't make it financially," he said. "The product was good. We just didn't have the money it takes to do all the marketing you have to have."
Awbrey said the bimonthly magazine attracted about 800 subscribers.
"I still think it could work," he said, "but we'd probably have to stick it out another two years. We're not in a position to do that."
Awbrey said he's investigating the possibility of transferring Ad Astra's subscribers to Kansas Heritage, a quarterly magazine published by the Kansas State Historical Society. If that doesn't pan out, Ad Astra will issue refunds to subscribers, he said.
Awbrey is a former editorial page editor for The Wichita Eagle. He and his wife, Diane, published Ad Astra.
In 1999, Little Brown and Company published Awbrey's "Find Hope in the Age of Melancholy," a book examining his experiences with depression, as well the role of depression in contemporary society.
Awbrey said he's considering employment opportunities outside the state.
-- Staff writer Dave Ranney can be reached at 832-7222.