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Archive for Saturday, August 11, 2001

Navy makes push for Hispanics

August 11, 2001

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— The U.S. Navy is looking for a few "buenos" men and women.

Looking to attract recruits of Hispanic origin, the U.S. Navy with the help of Web site designer Batiz.com has launched ELNAVY.com, an interactive Web site aimed at informing Hispanics about opportunities within the Navy.

"This new site will reach out to potential recruits and their families, as together they make the important decision of whether the U.S. Navy would be a positive experience for them," said Eddie Batiz, chief executive officer of Batiz.com. "Since all the armed forces are doing general marketing, we wanted to do something differently for the Latino community."

ELNAVY.com was also designed to generate a better understanding of the U.S. Navy's role and mission throughout the world, while emphasizing the career opportunities offered.

As the fastest-growing ethnic group, Hispanics have become the recruitment target of organizations nationwide both in the public and private sectors

With recent census reports indicating that more than 35 percent of Hispanics are under the age of 18, the Navy has initiated advertising and recruiting programs that target this demographic set to maintain a diversified work force.

"We are extremely pleased to be able to offer the ELNAVY.com Web site to the Hispanic community," said Capt. Larry Musto, advertising and marketing director, Department for Commander, Navy Recruiting Command. "This site gives us the opportunity to connect with the Hispanic community and demonstrate our appreciation of their culture and values."

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