Company: Curves for Women, 2104 W. 25th St.
Owner: Judy Dreiling.
Number of employees: Five.
Years in business: Six months.
Years in business in Lawrence: Six months.
Main products and services: Strength training on a circuit, including 20 minutes of sustained cardiovascular exercise. "We provide a women-only setting where women get a complete, total fitness workout in just 30 minutes," Dreiling said. "The Curves program is fast, fun and effective for those women who can set aside 30 minutes just for themselves, three to four times a week."
Why is Lawrence a good place for the business? "It is a fast-growing community where the residents prefer to maintain a small town atmosphere," Dreiling said. "That epitomizes Curves clubs nationwide. Typically our fitness centers are small clubs with a friendly atmosphere, where old friends meet and new friendships begin."
What are the company's growth plans? "As we increase the number of members, we plan to add additional machines and exercise stations at our current facility," Dreiling said. "There is also the possibility that we will open a second Curves club in Lawrence in the next few years if our membership outgrows our space."
Something you may be surprised to learn about the business: Curves attracts a wide range of members, including three generations of a single family who all work out at the club. "We have young ladies in the 12- to 13-year-old range who have joined with their mothers and they have quality mother-daughter time in a fitness environment," Dreiling said. "On the other end of the scale we have some members who are in their early 70s."
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