Archive for Friday, April 6, 2001

PackerWare lands cup contract

April 6, 2001


A cups contract has PackerWare officials thinking about Cokes with a smile.

The Lawrence plastics plant announced in late November that it had secured a retail license with Coca-Cola Corp., the Atlanta-based soft drinks powerhouse.

The deal means PackerWare will make a line of Coke housewares about a dozen different models of plastic cups featuring Coke logos and designs to be sold through discount, drug and grocery stores.

PackerWare, a division of Indiana-based Berry Plastics, began production of the Coke line in November. PackerWare sells its houseware products in stores that include Wal-Mart, Target, Dollar General, Walgreens, Albertsons and Kroger grocery stores.

Financial terms of the deal were not disclosed, although PackerWare will pay Coca-Cola a royalty fee for each product sold whether it's a 15-ounce tumbler or a freezer mug. Another company had held the Coke license previously.

PackerWare's 380 employees make a variety of plastic products. About half are cups for clients including convenience stores, Cracker Barrel and sports venues across the country. The rest are housewares plates, bowls, tumblers and pitchers and a smaller number of lawn-and-garden items.

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