Ziggy Marley is endorsing hemp energy protein bars.
San Diego-based Govinda's Fitness Foods, which has marketed the Bliss Bar line to thousands of health-food stores for years, sent off a sample of the fibrous snack to the son of the late musical icon Bob Marley.
Ziggy liked it.
"I don't lend myself to endorsing stuff, but I believe in the hemp bar," the Rastafarian reggae artist said. "Hemp has so many different uses. I want you all to support it, promote it and eat it."
He agreed to endorse the product and vigorously promote it on his current world tour. Marley gets 4 percent of the sales, which he donates to charity.
Govinda's revenues are expected to climb from $1.7 million in 1999 to $5.5 million this year, due largely to the Marley-hemp connection.
"We're offering the hemp bar for its healthful qualities," said Bill Willis, a co-owner of Govinda's. "No one gets high eating our bars. ... You'd have to eat 500 pounds even to feel a slight buzz."
Off to jail
Jan-Michael Vincent has been sentenced to 60 days in jail for violating probation stemming from a 1996 drunken driving crash that left him with a broken neck.
The former "Airwolf" star, who was sentenced Thursday in Laguna Niguel, Calif., was also on probation for public drunkenness last year in Orange County.
Vincent, 56, admitted violating his probation four times, including a July arrest on a domestic violence charge. He also was arrested in January in Santa Monica when someone called police about a man rolling around on the grass in a park.
He is scheduled to begin serving his jail term Friday.