The Muscular Dystrophy Assn. and GlobalMedia.com will unveil the first Web-enhanced telethon over Labor Day weekend, Sept. 3-4.
The Web-enhanced Jerry Lewis MDA Telethon will give Internet users access to classic moments from past MDA telethons. They can also donate online and ask questions online. Most of the questions will be answered live during the 21 1/2-hour television broadcast.
Since pioneering the first telethon Web cast in 1998 and the first live multilingual programming on the Internet in 1999, MDA has seen its online contributions rise to $170,000.
The telethon will begin at 8 p.m. Sept. 3 and end at 5:30 p.m. Sept. 4. An estimated 75 million people will watch the telethon on television.