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Archive for Sunday, August 13, 2000

Journal-World rolls out new design

August 13, 2000

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Dear Readers,

Welcome to a new Lawrence Journal-World.

Today, your (print edition) newspaper is bringing you more of what you want in a handier, easier-to-read format.

New, modern typefaces increase legibility. More packages of briefs and indexes help guide you to the information and features you need. The page size has been changed to a handier dimension that is becoming the national standard for newspapers.

Besides cosmetic changes, we've made improvements you asked for, including:

More news in the front of the A section, with a new inside section "cover" on page 3A every day to inform you about the major events across the nation and around the globe.

An expanded "second front page" that includes more news about entertainment and personalities.

A column of briefs on each section front to give you a quick look at the news or trends related to the topic of that page or section. On page 1A, the column serves as an index to the rest of the paper, highlighting key stories throughout the Journal-World and guiding you to your favorite features.

Increased emphasis on personal finance and consumer news throughout the paper.

More links to help you find more information on the Internet or elsewhere, to make sure you have the facts you need.

Some of the changes were based on reader surveys and design development. Others were made because of continuing changes in the newspaper industry.

The dimensions of the Journal-World page have been changed to one that is becoming the industry standard. Though the difference is not great, it required us to adjust our design. Simply shrinking the old image to fit the new size would have distorted shapes and made the type difficult to read.

Mario Garcia, the newspaper designer who created the Journal-World's new look, also was on the team that designed the type you're reading now. It is called Poynter.

"It is one of the most modern typefaces, totally designed in the last five years, to adapt to new typesetting and printing methods," said Garcia, who also is a faculty associate of the Poynter Institute for Media Studies in Florida. "More importantly to the reader, the shape of each letter in its alphabet is distinctive to facilitate legibility."

Because of its economical design, Poynter also accommodates more lines of text in a smaller space.

"I would dare say that the new Journal-World now stands among the easiest-to-read newspapers in the country," Garcia said. "It does so at a time when newspapers everywhere start taking a hard look at how they present information, as they face the challenges of a multimedia society, and, especially, the dominance of the Internet as an information provider."

Despite the changes, we're still the same newspaper you've always counted on. Our commitment to fair and accurate reporting, hard-hitting investigations and in-depth coverage of issues important to you is not wavering.

We know change is not easy to take, so we've made it a priority to maintain the familiar organization of the paper that makes it easy for you to find your way through the Journal-World every day.

We hope you like your new Journal-World. If you do, please let us know. And if you don't, please tell us that, too. Your feedback is important. You can call us at (785) 832-7297 or e-mail rbrack@ljworld.com

Sincerely,

Richard Brack, Managing editor.

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