Archive for Wednesday, November 3, 1999

FOOD BRIEF

November 3, 1999

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Short attention span

Now you see her, now you don't. The average American woman zips down the grocery aisle in 20 seconds making her selections in the blink of an eye, Self magazine reports. To catch the shopper's eye, the grocery industry uses specific colors in packaging to trigger subconscious associations and buying decisions.

-- From J-W Wire Reports

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