More than 200 of 600 jobs in Hallmark Cards Inc.'s graphic arts division will be eliminated over the next three years, the company told employees.
The cuts are to be made through retraining, redeployment and attrition, a spokesman said, and not through layoffs.
The graphic arts division is at Hallmark's headquarters in Kansas City's Crown Center complex. The employees got the news in employee meetings Tuesday.
Hallmark employs 1,000 people at a plant in Lawrence. Those workers will not be affected.
Graphic arts is a manufacturing-oriented division that translates art from the easel into ready-to-print form. Most products that Hallmark manufactures get routed through the division, including greetings cards, wrapping paper and packaging.
New digital technology could replace some workers in graphic arts. From now until the end of 2001, more than 200 positions will be taken out of the division.
Hallmark employs about 6,000 people at its headquarters. Besides Lawrence, Hallmark employs about 1,000 workers each at plants in Liberty, Mo., and Topeka. It has 775 workers in Leavenworth.