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Archive for Wednesday, September 10, 1997

SUNFLOWER CABLEVISION PICKS UP AWARDS

September 10, 1997

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The cable station received eight MIDI awards for marketing, promotion and various programming.

Sunflower Cablevision recently learned it's the recipient of MIDI awards from the Mid-America Cable Telecommunication Assn.

Dennis Knipfer, Sunflower general manager, received word last week, saying the cable company, located at 644 N.H., will have representatives on hand to receive the awards at the Oct. 15 Mid-America Cable Telecommunication Assn. Convention at the Overland Park Marriott.

Sunflower Cablevision has just under 30,000 subscribers and competes annually for the awards with other cable stations in Kansas, Missouri, Oklahoma and Nebraska who have between 15,000 and 50,000 subscribers. The Mid-America Cable Television Assn. is a multi-state regional cable association, headquartered in Lawrence at 908 W. 20th Ter.

The station's programming which received awards were judged in the following categories:

  • Marketing and promotion, first place.
  • Community program, The Lawrence Report tied for first place with The Sloppy Joe Show out of St. Joseph, Mo. Sunflower also received a second in this category for its 1996 Toys for Tots Live Telethon.
  • Community programming series, first place for Headline News Local Edition, third place for Health Check 6 and an honorable mention for Cable 6 Sports.
  • Cable advertising, first place for a commercial called Bibs and third for Activities, a commercial for Francis Sporting Goods, 731 Mass.

"These awards recognize excellence in programming," Knipfer said. "To be recognized for the local origination we do is an awful nice thing."

News Director Scott Holeman said Sunflower Cablevision has always had a strong showing in its news department for MIDI awards.

"It's nice to be honored with awards and it's an affirmation for what we do, but our first priority isn't to do the work to win the awards but do it for the community," he said.

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