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Archive for Friday, December 6, 1996

MORGAN QUITNO TEAMS WITH MONEY

December 6, 1996

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A Lawrence-based research firm is forging a partnership with a national publication.

The owners of Morgan Quitno Press hope a recent partnership with Money magazine will open doors of opportunity for their company.

Scott Morgan and Kathleen O'Leary Morgan, the owners and only employees of the research firm at 512 E. Ninth, said they joined forces with Money in October to publish an annual report on America's safest cities.

The report focuses on crime in cities with more than 100,000 population and is based on 1995 FBI crime reports.

"We've had others approach us about forming a partnership and nothing ever became of it," Scott Morgan said. "We're so excited this partnership really happened."

The Morgans met in August in New York with Money editors.

"It was an excellent and exciting trip," Kathleen Morgan said. "We dusted off our professional-looking clothes and were really nervous, but I think they liked what they saw."

Morgan Quitno publishes four statistical reference books annually at the end of December: "State Rankings," "Health Care State Rankings," "Crime State Rankings" and "City Crime Rankings." The publications are available at public and academic libraries and are also used by police agencies and news media.

After their first publication in 1990, Kathleen and Scott worked on the project until 1992 when Scott gave up his private law practice and both he and Kathleen went into the research business full time.

Parents of three children between the ages of 16 months and 8, Scott runs the office on Monday, Wednesday and Friday; Kathleen is in on Tuesday and Thursday.

"We love what we do," Kathleen Morgan said. "We actually argue about who gets to go to the office."

Kathleen handles the research and Scott is in charge of computer programming and production.

"We're real lucky," Scott Morgan said. "We have no day care problem and we're able to work together doing something we enjoy."

Kathleen said although there are other research companies than Morgan Quitno available, Money came to them for accurate statistics.

"We like to think we do it better because we make sure ourselves what's in the book and that it's recent and accurate information," she said. "And, here, we answer the phone, not a customer service representative."

Inside "America's Safest Places," you'll find information on America's top 10 and bottom 10 cities, and how America's cities rank in safety and crime highlights. Cities are also rated for violent crime, rape, murder, robbery, aggravated assault, burglaries, larceny and motor vehicle theft.

The publication is available by phone and is on the Internet.

"We're pretty much waiting now to see how it goes over and what will happen," Kathleen Morgan said. "We hope the mail comes in huge bags to our door."

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