Archive for Friday, February 26, 1993

BUSINESS JOURNAL GOES GLOBAL

February 26, 1993

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— Baker University's Rhodes professor of international business appears both anxious about the work ahead and excited about the possibilities as he describes his latest venture a new journal for teachers of international business and economics.

A month after publishing the first issue of "Global Business Education," Chris Kuehl already has ideas for improving the journal. He is the co-editor of the business journal with Clark Bloom, of the International Federation for Business Education and Kuehl's predecessor at Baker.

The journal will be published quarterly in January, April, July and October and is aimed at smaller colleges and universities with between 600 and 10,000 students. In response to a prospectus the editors sent out last year, the journal received 225 subscribers from across the country. In all, each issue will be mailed to from 800 to 1,000 sources, including college libraries, business departments, educators and members of the International Federation for Business Education.

KUEHL SAID he and Bloom had three goals in mind when developing the journal:

Discuss the structure and curriculum for international business majors.

Provide references to news articles that teachers could use in the classroom as supplemental materials.

And offer information about grants and opportunities for international business teachers, and information for ways small colleges can pool their resources.

Kuehl said the journal also will help educators trying stay up to date on global issues and colleges starting new programs in international business.

THE FIRST issue includes an article on the opening of the Eastern European market written by Hungarian economist Laszlo Gergely, and an article by Cheryl Hein, an educator at Corpus Christi State University in Corpus Christi, Tex., on her experience with designing an international accounting course.

Kuehl said he hopes teachers and business people will pick up their pens and submit stories for future issues to give readers a new perspective on teaching and working in international business.

"We wrote more of this issue than we hope to in the future," he said. "We want contributors. We want the business community to explain what international majors should have, and we want teachers to tell us their experiences. If it works in their class, it's going to work in someone else's class."

Baker will sponsor a business education conference Sept. 23-25 for teachers from more than 300 small colleges and universities in Kansas, Nebraska, Iowa, Missouri and Oklahoma. The conference is slated to be an annual event, and issues and ideas that arise during the event will make up the bulk of the journal's October issue, said Kuehl.

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